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14-Jan-2025
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Arch Hellen Med, 42(1), January-February 2025, 14-28 REVIEW Natural disasters and communication strategy and healthcare systems D. Roukas,1 G. Tsouvelas2 |
There is an attempt to achieve a theoretical synthesis of models and identify parameters related to the communication strategy of health organizations crisis management in situations of natural disasters. The effectiveness of communication management is determined by a number of processes, such as planning, understanding, trust and reliability before, during and after the emergency. Therefore, appropriate planning and effective implementation of the communication strategy will strengthen the resilience of health systems by ensuring that their limited resources are effectively focused in directions where there is a real need at the operational and communication level. The article mentions the role, readiness/adequacy and training issues of the health professionals involved, in the executive role of health professionals who will be asked to make decisions about the communication strategy of the organization, in matters of cultural sensitivity and presented research findings regarding the communication management of natural disasters by health systems in Greece. This review provides focused guidance and good practice for protecting both systems and healthcare professionals.
Key words: Communication strategy, Crisis management, Greece, Healthcare professionals, Natural disasters.
